Calvin Klein announced it foray into the Indian market with the launch of their Spring/Summer 2007 collection through live installations at the White lounge in Mumbai.
Speaking about the timing of the launch, Creative Director Kevin Carrigan said, “The Indian consumer has been travelling a lot and buying our brand. They seem to like the modern sexiness of our brand. But we wanted to come to India in the right way and with the right partner. We do things slowly and correctly. Moreover, we wanted to get the fit right for the Indian man and woman. We believe in global identity, making it like a global fashion story with regional specialisations. So, 50 per cent of the collection is going to be international and the rest of it will be dictated by climatic reasons and body types. We are here to stay. Calvin is all about timing. And the timing feels very right now.”
Calvin Klein has been brought to India by the Murjani Group, who have earlier launched some famous international designer lifestyle brands. Going forward, the retail strategy for Calvin Klein will include standalone stores in Mumbai, Delhi and Bangalore.
– Nivedita Jayaram Pawar, Mumbai bureau
