Cliff Crosbie, director, retail marketing, Nokia Corporation, will talk about ‘Branded Retail’ and what the Nokia strategy is when it comes to consumer experience, at India Retail Forum (IRF), in Mumbai.
i.
Crosbie’s Nokia philosophy, in his words, is this in a nutshell: “I’ve spent most of my life creating and executing experiences at retail with the firm belief and knowledge that it makes a huge difference to a brand. Being close to your consumers is the number one priority to ensure you fulfill their needs in the best way. You do this through great experiences delivered by passionate and well-trained teams of people. A phone is no longer just a phone, and educating consumers in what’s now possible and available to them is the key to moving the whole industry forward.”
Crosbie is head of the Global Retail Marketing team for Nokia’s Customer and Market Operations Unit since August 2004. He has led the creation and deployment of all new retail concepts – from the new Nokia flagship stores to the consistent branded executions at all levels of retail.
Before joining Nokia, Crosbie was director, Nike stores, Europe, Middle East and Africa (EMEA), for Nike Inc. Prior to this, he had set up and managed the Nike Town flagship store on Oxford Circus in London, and this became the top performing store for Nike globally. Before his five years with Nike Inc., Crosbie held business controlling positions with Habitat UK Ltd, and, subsequently, management positions for over 10 years within IKEA.
To be held on September 4-6, India Retail Forum represents a congregation of leading retail brands, companies and minds from across the globe, from diverse retail-related verticals – from retail real estate, and design and architecture, to visual merchandising, retail support, and technology. The event will be host to a series of workshops for key industry professionals, conducted with leading global consulting firms, retail support organisations and international retailers.
