Leading mobile phone maker, Nokia, opened its flagship retail store in Shanghai on mainland China, the only stand alone Nokia Flagship Store and the largest in the world. Five Chinese celebrities served as Nokia ambassadors at the grand opening ceremony.
The Nokia Shanghai Flagship Store is equipped to provide an interactive multimedia experience with a state-of-the-art audio and video system that creates a comfortable environment. Detailed product information appears on a digital display as consumers pick up the devices. This interactive system helps to create a convenient shopping experience by making mobile technology easy for everyone to understand.
The store located in the most prestigious fashion district and business center of Shanghai is a front-line attraction as it lets more than 500,000 people who pass by it daily to experience the future of mobile life.
The Flagship Store is Nokia’s most dynamic and innovative retail format – an interactive, high-energy retail environment committed to creating an unprecedented mobile retail experience. Nokia’s retail network is the largest in China, with 170 Nokia stores and more than 40,000 retail stores.
“A mobile phone is no longer a traditional communication device, as it has become part of our daily lives and represents a new lifestyle. The mobile device that you use is representative of your lifestyle, taste and preferences – ultimately, who you are. We believe that the Nokia Shanghai Flagship Store will become a fashion landmark in Shanghai,” predicts Colin Giles. Nokia believes that the Flagship Store will become a trendy destination for mobile users in Shanghai and will even attract consumers from across China.
