Leading global market research firm Synovate announced the acquisition of SPSL, Europe’s leading provider of footfall equipment and analysis to major retailers.
The firm set up in 1989 in the UK, SPSL monitors more than one billion visits to over 4,500 retail premises annually in the UK along and operates in 15 countries in Europe and North America and its clientele include many successful companies in the retail sector.
This acquisition was another step forward in expanding the company’s offer in this important area, said Synovate’s Global CEO Adrian Chedore.
“Top retailers rely on SPSL’s high-level analytic tools, retailing expertise and technical know-how to help measure, manage and improve their business. Indeed, the SPSL Retail Traffic Index is considered as the national benchmark of retail shopper traffic flow in the UK.
“These services nicely complement Synovate Aztec’s retail tracking business, which is the ‘trade currency’ in the grocery sector. As Synovate develops future offerings in the retail space, we will look to SPSL to play a thought leadership role in developing those products,” said Chedore.
“We are enormously excited by the opportunities to become a truly global player that this deal represents. Our customers, staff and suppliers can be reassured that there will be no personnel changes as a result of this move except as and when further expansion dictates,” said Commercial Director of SPSL, Dominic McGuiness.
