With Pepsico’s Frito Lays packs back on shelves of Food Bazaar, it is understood that both the companies have finally ended the unknown conflict.
However, the move is expected to hamper the movement of the Food Bazaar’s private labels on the shelves.
“Frito Lays has been the largest selling and most preferred brand at Food Bazaar and with it coming back on shelves, we expect the snack business to have a 15 per cent growth rate,” said Arvind Chaudhary, CEO, Food Business, Pantaloon Retail.
Currently snacks account for 5-7 per cent of Food Bazaar’s Rs 2,000 crore turnover.