With a view to discuss world-class practices in retail, International Institute of
Fashion Technology (IIFT) and International Institute of Retail Management (IIRM) are jointly organising Brand Mania’08, a seminar for the retail fraternity which will see industry experts in ‘An Interactive Session on Effective Branding and Marketing’, on February 20, 2008, at India Islamic Cultural Centre, Lodhi Road, Delhi.
Speakers from different brands including H2O, My Dollar Store, Reebok, Vishal Mega Mart, and Zodiac will confer on different ways of establishing brand strength and brand marketing in retail.
