In an effort to compete with luggage major Samsonite, Mumbai-based Safari Industries has entered into a marketing tie-up with Antler, the UK-based luggage maker.
“With Antler, we will be competing against the Samsonite brand, which has re-defined premium luggage in this country,” said Amul Mehta, chairman and managing director, Safari Industries.
Pegged in the price range between Rs 4,695 and Rs 12,000, the Antler brand will be available in 125 outlets apart from 45 exclusive outlets dedicated to the brand. Antler will offer travel goods including roller cases, laptop cases, casual bags, totes and messenger bags from its classic and couture collection.
