In a move to attract youth and promote Fastrack, the watch and sunglass brand from Titan Industries, the company partnered with Radio One 94.3 FM, and for a day, rebranded the channels name as ‘Fastrack 94.3 FM – the station for the move-on generation.’
This saw contests and promotions revolving around Fastrack’s latest theme of ‘Move On’ integrating with the radio station’s programming. Radio One 94.3 FM (a Mid-Day Multimedia and BBC Worldwide venture) also featured programmes around the theme such as ‘favourite dump lines’ and ‘tips to move on’.
The co-branding exercise aimed at the youth was done in six cities — Bengaluru, Chennai, Mumbai, Delhi, Ahmedabad and Pune.
