Pizza Hut has undertaken a brand transformation strategy and will consequently spend around Rs 95 crore over the next three years.
For this project, the company has planned the launch of an ‘enhanced dine-in’ concept in the casual dining segment at all its restaurants, to be operational in Mumbai soon.
Explaining this project, Anup Jain, director for marketing, Pizza Hut, said, “We want to change the standards of our stores keeping pace with change in the taste of our customers.”
The company will also spend Rs 45 crore for setting up 30 more stores in metros and tier I cities, up from its existing 135 stores mark, and expects an increased sale of 25 per cent over the next three years.
