Music, and food coupled with an aspirational shopping environ, are those three ingredients that make a market memorable to consumers and are probably seen as components for garnering more footfalls by shopping centre developers.
Last evening, Select Citywalk, the landmark mall in New Delhi, has introduced a similar concept in the premises of the mall, wherein it had gathered more footfalls than a normal Wednesday night.
Branded ‘Flea by Nite’, this is an upmarket affair coupled with live bands, designer clothes (from Raghavendra Rathore and Anjana Bhargava), designer tiles, book stalls, vintage motor parts, live grills and gelatos, mocktail bars, lifestyle goods, jewellery, antiques, old coins and stamps.
The market will be held on Wednesdays every week and with the introduction of this concept, the mall is expected to garner more footfalls than on a normal weekday.
Talking to Indiaretailing about the future prospects of such concepts in India, Arjun Sharma, director, Select Citywalk said, “I’m excited about this new venture – it’s a huge hit in countries like London and Paris and I’m sure Delhiites will enjoy this lively approach.”
