Greg Norman Collection, golf inspired lifestyle apparel and accessories brand and subsidiary of MacGregor Golf company, plans to set up ten exclusive brand outlets (EBO) across India by March 2009, said a top company official. Presently the apparel major operates one exclusive store in Gurgaon.
“Greg Norman plan to come up with 50 exclusive stores in next five years, out of which 10 will be opened by March 2009,” said Rahul Singh, CEO, Greg Norman Collection (India).
Further commenting on recently launched Fall-2008, a play drive technology inspired collection, Singh said, “The Fall-2008 collection will be retailed through 50 multi-brand outlets across India.”
Greg Norman Collection entered India with a distribution agreement with Gurgaon-based franchiser Better Than Before (BTB). According to the agreement, BTB provides the exclusive range of Greg Norman Collection at Future Group’s Planet Sport stores across India.
—Akansha Srivastava
