80 percent of internet users in Asia Pacific make an online transaction and spent an average of over USD 3,000 each in the past 12 months, said a latest survey on e-commerce tracking.
Among the wide range of products and services available on the internet, Asia Pacific online shoppers surveyed reported that they spent the most on travel services with an average spending of USD 812 in the last 12 months, according to a Visa e-commerce tracking survey. Travel items included airline and rail tickets, hotel accommodation and travel packages.
In India, purchasing digital downloads was the most popular form of consumer e-commerce, the survey said. Seventy-six percent of respondents from India, the highest among Asia Pacific, have bought some form of digital entertainment over the internet in the last 12 months; Music downloads (63 percent) emerged as the most popular digital entertainment purchase, added the survey report.
According to the report, the top draws for shopping online spotted airline tickets at first place, followed by online travel agents, travel accommodation. Clothes and shoes grabbed the fourth spot while car/motorcycle stood fifth. However, Food and groceries segment was positioned seventh in the Visa e-commerce tracking survey.
—IndiaRetailing Bureau
