As part of its bi-annual essential looks show, Schwarzkopf Professional, part of Henkel Group and one of the leading suppliers of hairdressing products worldwide, has launched the autumn-winter collection of hair styles in the national capital.
Named as ‘Eclectic Collection 2008-09’, the collection is presented in four different fashion moods — country life, eccentric vintage, gothic romance and sculptured form.
Murali Sundar, country manager, Schwarzkopf Professional India, said, “Essential collection is our enduring commitment to placing fashion driven skills directly into the hands of hair professionals around the world. The collection is our best bet to storm the Indian grooming scene.”
Speaking about the approach of Indian customers in styling hair against their western counterparts, Najeeb Ur Rehman, national technical head, Schwarzkopf Professional, said, “In India, people are tradition bound, but they are equally conscious about trends which are prevalent in western countries. So, we have to manage a sweet blending of trend and tradition for Indian customers.”
Answering to the queries about the prospect of the brand in tier II and II cities, Rehman commented, “Every city is now cosmopolitan and the cities like Bangalore (Bengaluru), Chennai and Pune have been growing very fast and people are much more aware about our brand.”
Schwarzkopf Professional is currently operational in over 80 countries and offer international brands including Igora Royal, Igora Vibrance, BC Bonacure, Osis, Silhouette and Glatt and services like strait therapy and natural styling. “In India, over 1,000 salons currently use Schwarzkopf Professional products,” concluded Rehman.
— Sarimul Islam Choudhury
