As part of its expansion plans to south India, Domino’s Pizza has launched its first store in Kochi, Kerala. According to a top company official, Domino’s is now keen on consolidating its position in the region.
“The decision to further expand in Kerala is based on its success in Thiruvananthapuram. Domino’s is now keen on consolidating its position in the South, with full focus on Kerala,” said Ajay Kaul, CEO, Domino’s Pizza India Ltd.
“We are currently looking at more markets in the region. Kochi was on our radar for a long time. After tremendous success in other southern states and the recently opened store in Thiruvananthapuram, we felt the time was just right to expand to other key cities of Kerala,” he added.
— IndiaRetailing Bureau
