Showcasing an emerging technology for consumers throughout the retail environment, Microsoft has announced a 20,000 square foot facility in Redmond, Washington, USA. redmond houses an interactive store environment including point of sales and service to the receiving dock. Microsoft is attempting to showcase their view of a retail business solution while at the same time creating an interactive consumer-based research facility to analyse consumer buying habits.
Commenting on the development, Bill Gonzalez, general manager, worldwide distribution and services sector at Microsoft said, “With changing consumer demands and slowed spending, increasing shopper loyalty and frequency while managing costs is critical for retailers’ success. Through this setting of the Retail Experience Center, our retail customers can emerge with an in-depth sense of how software and innovations can help them rise above competitive pressures and industry regulations to create a consumer-driven operation.”
The Retail Experience Center features in-store displays of Microsoft consumer products and showcases ways to cut costs, create efficiencies, streamline operations and promote and sell goods within the aisles, in the employee break room, at receiving and shipping, at checkout, across the web and even at home or on the go.
— IndiaRetailing Bureau
