In a new marketing initiative, Norway-based paint manufacturer Jotun Paints has tied up with Lifestyle International, which as part of the agreement, will paint the walls of its stores displaying the product name and shade number of the particular paint to promote Jotun products among its customers.
The promotional activity will be carried out in 14 Lifestyle stores and seven exclusive stores of the company — Home Centres, which sells furniture, home décor and furnishings.
Jotun Paints currently operates 130 outlets across India in cities including Ahmedabad, Bengaluru, Chennai, Delhi, Gurgaon, Noida, Mumbai, Pune, Jaipur and Hyderabad and plans to launch 20 more stores by March 2009.
—IndiaRetailing Bureau
