Women ethnic wear brand BIBA was bestowed the honor of Most Admired Womenswear Brand of 2009 by Images Fashion Awards (IFA) in Mumbai.
The nominees in the category were womenwear major brands Madame, W, Jealous 21.
BIBA collection is available in over 100 retail outlets across 25 cities including 35 stand-alone stores, 51 multi-brand outlets and 20 traditional retail establishments. The house follows the shop-in-shops model for all MBOs and also retails its products through major chains like Shopper’s Stop, Pantaloon, Lifestyle and IndiaBull store. Further, the group is planning to open a total of 100 stand-alone stores by 2009-2010.
— IndiaRetailing Bureau
