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Tiles major Orient Ceramics unveils new collection

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Leading tiles manufacturer Orient Ceramics and Industries (OCIL) has unveiled its latest collection Europa Designs in the Indian market. The newly launched luxury collection is designed targeting urban and contemporary lifestyle aspirants, according to a company press release.

Speaking on the launch, Madhur Daga, executive director, OCIL, said, “The Europa Designs collection is designed to offer the most exclusive products to the Indian consumers that compare well with the best of what Spanish or Italian companies offer as imported products. We plan to offer an unmatched value for money to those who value originality and aesthetics but do not want to pay for the import duties and importer margins for European products.”

“We have set ourselves apart from other Indian companies by being the first and the only company to have original and in-house European designs coupled with product concepts and manufacturing practices,” added Daga.

The collection is available in over 48 variants in three different sizes for walls and floors. The collection will be available in more than 1,000 retail outlets across the country.

— IndiaRetailing Bureau

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