World’s second largest retailer and the leader in Europe, Carrefour, has signed a exclusive franchise agreement with Morocco’s leading supermarket operator Label’Vie for the development of the Carrefour fascia in Morocco. According to a joint press release, the agreement calls for the development of hypermarkets under the Carrefour banner.
The first hypermarket carrying the Carrefour banner is scheduled to open in Salé on February 19, 2009.
The first hypermarket under the Carrefour banner will occupy a retail space of 5,500 square meter, the release added. With over 30,000 product references, 250 employees and 600 parking places, the new hypermarket will allow Moroccan consumers an opportunity to measure the enormous benefits they stand to gain from the cooperation between the two retail groups.
— IndiaRetailing Bureau
