Anil Ambani group firm Adlabs Films plans to invest about Rs 1 billion to convert 300 of its existing 425 movie screens into digital format in the next 18-24 months, reports a financial daily. The proposed plan will allow Adlabs to convert conventional screens into the digital format to offer better picture quality to audience.
“We believe revenues for our cinemas will go up once we digitalise all our screens,” said Adlabs Films CEO Anil Arjun to The Economic Times. He added that Adlabs test piloted digital distribution with movies like Ghajini and Luck by Chance. The firm sent the movies to some of its 40 US-based screens and to few tier II cities within India like Ahmedabad within hours.
Adlabs which runs its movie exhibition business under the Big Cinemas brand in India, Malaysia and US, has already started the process of digitalisation in its US movie theatres.
— IndiaRetailing Bureau
