In sync with company’s plan to tap customers in tier II and III cities, Bata India, one of the leading footwear retail chains in India, has announced its plan to open 40 new stores across the country in the first quarter of 2009. Further, the proposed stores will be based on the international format of Bata Stores and will have an average size of 3000 square feet, according to a company press release.
Announcing the plan Marcelo Villagran, managing director, Bata India, said, “Bata India has opened over 150 new large format stores since 2006 and will continue to open 60 new stores every year. Our retail expansion plans are aimed at meeting the shoe requirements of our customers across India. We thank our customers for their continued brand loyalty, which has helped us in getting these recognitions from the industry.”
Meanwhile, the new stores will primarily be located in tier I and II cities, such as Sonepat, Kota, Jodhpur, Ludhiana, Kakinada, Berampur, Mandya, Gangtok, Hassan, Hubli, Ahmednagar, Nasik, and others, apart from the metros. This will help Bata to bring to its customers in these small cities, its new contemporary and trendy range of footwear sold in an international style outlet, added the release.
— IndiaRetailing Bureau
