Premium wines and spirits distributor Aspri Spirits plans to strengthen the presence of its South African fruit-based cream liqueur Amarula Cream in India. Further, the company in association with Distell and Flemingo is looking at introducing the brand in over 200 retail outlets across the country.
“There is a niche market for cream based liqueur in India. We have already started retailing the brand in some parts of the country,” informed Marius Fouche, managing director, Distell. The cream-based liqueur will compete with Baileys Irish Cream, another popular liqueur in this category.
Expected to be priced below Rs 2,000, the fruit-based cream liqueur Amarula Cream will be available in 750 ml and 50 ml bottles.
— IndiaRetailing Bureau
