UK-based retailer Sainsbury’s Supermarkets Ltd has posted 6.2 per cent sales up in its fourth quarter, reports Retail Week.
“These sales reflect the strength and resilience of the Sainsbury’s brand as we have continued to develop our offer to help customers get the best value from their household budgets,” quoted Justin King, chief executive of the company in the report.
“We are witnessing significant changes in the mix of products customers are buying. Our campaigns like Switch & Save focused on entry price points are also helping in the sales growth,” added King.
He further said, “While customers are looking to economise, we are increasingly concerned about ethical issues. We have worked hard to provide delivery of universal appeal. In January, we doubled our range of higher welfare pork and all our own-brand pork sausages, including ‘basics’.”
The company has also seen growth in its non-food category. Its apparel ranges are now available in 290 stores. “Our online home shopping service reported sales growth of over 20 per cent in the quarter. We expect the current economic environment to remain challenging but our focus will be on delivering universal appeal through great products at fair prices,” concluded King.
