Mukesh Ambani-led Reliance Retail (RRL) has launched its first Trends outlet in Bangaluru. The new store outlet is RRL’s eleventh outlet in India. The Bangalore outlet is a stand-alone with a retail space of 18,000 square feet. Further, the company plans to open ten such outlets to bring the pan India tally of Trends to 21. Trends stores are currently located in Delhi, Gurgaon, Hyderabad, Mumbai, Jallandhar, Ahmedabad and Kochi.
“Rather than targeting numbers in revenues, we are looking at giving our customers a feel of value products. We want to set a new benchmark in the industry through affordable fashion,” said Akhilesh Prasad, senior VP (apparel speciality stores), Reliance Trends.
RRL opened its first retail store in November 2006 and today operates over 900 stores in 77 cities, spanning 14 states with over 4.2 million square feet of trading space.
— IndiaRetailing Bureau
