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Denmark-based denim brand ‘Only’ opens its India outlet

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Denmark-based women’s denim brand ‘Only’ has opened its exclusive boutique at R City Mall, Goregaon in Mumbai. Spread over 5,000 square feet retail space, the first store of the chain in Mumbai offers the international standards of design and appeal of the brand.

The store opening also witnessed the launch of Jack & Jones’ ‘Spring Summer 09’ collection at the store. Jack & Jones is a democratic jeans brand making it easy for fashion conscious men to create their own personal style. Jack & Jones is brought to India by Bombay Rayon.

Only is currently operational worldwide with over 200 stores in countries including Finland, Norway, Sweden, Lithuania, Czech Republic, Denmark, Germany, Belgium, Netherlands, Spain, Switzerland, Iceland, Faroe Islands, Ireland, United Kingdom, Austria, Latvia, Lebanon and China.

— Nivedita Jayaram Pawar, Mumbai Bureau

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