Luxury fashion brand Crazy Daisy, a wholly owned subsidiary of New York-based Flying Fig Accessories & Home, has opened its maiden outlet at south Delhi’s Anand Niketan Market. Further, the company plans to open second outlet in this fiscal, informed a top company official.
Speaking to IndiaRetailing, Jagriti Chadha, president, Flying Fig, says, “Unlike Flying Fig Accessories & Home, which is engaged in wholesaling and retailing of premium products, Crazy Daisy is a much more accessible brand in terms of price points. It targets mid upper income group people.” She states that currently the company is selling products at the ranges of Rs 500-2,500 each and will introduce more variants soon up to the price points of Rs 5,000 each.
Spread over 200 square feet retail space, Crazy Daisy store retails products including fashion accessories and home furnishings, table linens, table top items, vintage furniture and gift items.
Chadha informs that the response so far is very encouraging and the company wants to expand its presence slowly and create a niche in the India market. “We are planning a gradual roll out starting with additional stores in Delhi itself, within the current financial year,” informs Chadha.
— Sarimul Islam Choudhury
