Dabur India Ltd, India’s leading consumer and natural beauty products maker, today unveiled its oldest and largest brand– Dabur Amla Hair Oil — in a new,modern & contemporary avatar. The new identity modernizes this over 60-year-old Dabur Amla brand, making it more contemporary and relevant, in consonance with today’s lifestyle, claimed the company.
“The rural Indian woman is changing, and so are her aspirations and beauty needs. While she lives in a small town India, she aspires for beauty and seeks modernity in all the products she uses. In order to meet these evolving needs of today’s woman, Dabur Amla Hair Oil has undergone a facelift that makes the brand more youthful, contemporary and in sync with today’s consumer,” says Ajay Motwani, head-Hair Oil category, Dabur India Ltd.
In order to further deepen the brand’s penetration in these rural pockets, Dabur India Ltd also announced the launch of special low-priced packs of Dabur Amla Hair Oil – a Re 1 sachet & a Rs 10 pack (25ml) – making their preferred beauty brand more affordable.
“Overtime, we felt that Dabur Amla had to change with the times and be in sync with its target audience — the new age woman. The new identity modernises this 70-year-old Dabur Amla brand, making it more contemporary and relevant in consonance with today’s lifestyle. The new look — with its brand ambassador Rani Mukherjee on the front label — maintains the continuity with the brand’s beauty association while infusing a youthful appeal,” concludes Motwani.
— IndiaRetailing Bureau
