V Mart Retail Ltd, one of India’s growing value retailers, has now registered its presence in Arrah in Bihar and Ujjain in Madhya Pradesh. The size of its Arrah store is 10,000 square feet, where as that of its Ujjain is of more than 8,000 square feet. V Mart, at both the stores, is offering kirana products, ladies wear, kids wear, toys and games, men’s wear, footwear & luggage section, home furnishing, crockery and plastics goods etc to their customers.
In this occasion, Lalit Agrawal, chairman & MD, V-Mart Retail Ltd. said, “The company primarily caters to the burgeoning middle and lower mid-segment consumer group, which forms an integral part of India’s growing purchasing power. It has been our constant endeavor to reach out to masses and offer world-class shopping experience at affordable prices. Therefore we have deliberately expanded in tier-II and tier-III cities.”
V Mart Retail Ltd currently operates 53 stores across 39 cities in northern & western regions covering more then 4 lakh square feet of retail space with an offering of more than 70 thousand products to choose from. It is amongst the fastest growing retail houses, with a chain of medium sized hypermarket stores with focus on tier II and tier III cities. The company intends to further strengthen its chain of retail outlets across India.
V Mart retail is also all set to roll out its franchise format women centric “V Gals” stores in northern and western India. The V Gals stores will stock affordable designer clothing for women and accessories. The company has its own private labels, Charcoal, Cruxx, J-White, Groovy Kids manufactured in-house and quasi private labels sourced from other manufacturers.
—IndiaRetailing Bureau
