Urban Yoga, a premier spiritual fitness wear brand from the house of Indus-League Clothing Ltd, opened its first exclusive concept store at Palladium mall, Mumbai, recently. The 300 square feet store is built around the philosophy of Yoga.
Rachna Aggarwal, CEO, Indus League, says, “The store gives consumers a complete brand experience and conveys the values and lifestyle imagery of the brand. We have tried to recreate the entire yoga experience at the store.”
“The collection at the store is focused on providing utmost comfort and flexibility while performing yoga. The fabric and style benefits of the range help you keep your mind on yoga and not on your clothes,” adds Aggarwal.
The store merchandises collection for men, women and kids. The specific fabric and styles allow users for stretch and better movement while practising yoga or doing exercise.
—IndiaRetailing Bureau
