Cinépolis India, a wholly owned subsidiary of Mexico-based mutliplex chain Cinépolis, launched its first screen multiplex in India at Advance India Project Ltd. (AIPL’s) Celebration Mall, Amritsar. The cinemas would feature state of the art technology including the first fully digital and Digital 3-D enabled auditoriums.
Speaking on the occasion, Milan Saini, managing director and country head, Cinépolis India said, “We are excited to open our first multiplex in the country in this great city of Amritsar. With a world class product and a promise to win the hearts and minds of our patrons, we would like to become the number one entertainment option of the city.”
The all digital screening format will enable crystal clear picture and sound quality. In addition, digital technology will make possible to screen alternate content such as music concerts, T-20 cricket and other sporting events.
Apart from creating a compelling movie going experience, Cinépolis popular services would also include advanced technology enabled mobile & internet ticketing with ‘Cineticket’, gourmet food and beverage offerings with ‘Coffee Tree’, and its internet portal that has won numerous awards as being the industry’s best. The Cinepolis experience comes at an affordable price spectrum that ranges from Rs.80-160.
Cinepolis plans to open 500 screens by 2016. It has already till date signed 160 screens in 10 cities with more than 10 developers. The company plans to open at least 40 screens in 2010 across the country.
— IndiaRetailing Bureau
