Smita Gautam, Head of Beauty, Faces Cosmetics India talks about the brand positioning in India More skincare options in a mid price range come in with the launch of Canadian brand Faces Skincare and Faces Essentials. These include a range of personal care and skin care products with 29 SKUs being launched. There are 20 skus in the personal care range Faces Essentials, five in the Skincare range and four products for babies in the First Thought category. “The beauty industry in India has just about started its growth curve,” say Smita Gautam, Head of Beauty, Faces Cosmetics India.
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