Genpact Limited, managing business processes for companies around the world, announced the acquisition of Symphony Marketing Solutions, Inc. (SMS), provider of analytics and data management services with expertise in the retail, pharmaceutical and consumer packaged goods industries. SMS has more than 1,200 employees in India and the United States. Concurrently with the closing of the SMS acquisition, Information Resources, Inc. (IRI), one of the world’s leading providers of enterprise market information solutions and services and a strategic client of SMS, has executed an eight-year contract under which SMS will provide end-to-end data management and analytics services to IRI.
Customer transactions are generating billions of data points a year, but the skills required to effectively manage, integrate, and analyze the massive quantities of data are beyond the core competencies of many companies. Genpact has developed modular analytics processes that can be easily embedded in a client’s information management systems to convert this data into insights. Combined with our rigorously scientific Smart Enterprise Processes (SEPSM), Genpact uses these insights to help companies increase sales, reduce costs and improve business effectiveness.
Pramod Bhasin, president and CEO of Genpact said, “SMS has a strong client-centric and performance driven culture that aligns very well with Genpact. SMS brings deep domain expertise in the retail, pharmaceutical and consumer packaged goods verticals. This expertise will not only allow us to offer a broader range of services ranging from core finance and accounting, procurement and supply chain to data management and advanced analytics solutions, but will also enhance our Smart Enterprise Processes (SEP) in these verticals by leveraging strong insights to deliver accelerated business impact to clients worldwide.”
— IndiaRetailing Bureau
