Big Cinemas, a division of Reliance MediaWorks Limited and a member of Reliance ADA Group, strengthened its global footprint with the reopening of ImaginAsian Theatre as Big Cinemas Manhattan in Midtown East – New York.
Commenting on the occasion, Anil Arjun, CEO of Reliance MediaWorks said, “New York with its fast-growing and prosperous population of Indians, is the epicenter of growth for us and we see considerable opportunity here in the exhibition infrastructure space starting with the redevelopment of BIG Cinemas Manhattan. The theater has undergone some remarkable changes and we are proud to present it as such a distinguished movie destination with best of amenities, services and film programming.”
Similarly to the strategy in India, Big Cinemas is setting up standalone properties and cinemas in malls in the US. Also, existing properties are being taken over, renovated and operated by Big Cinemas while taking advantage of their already considerable infrastructure and brand value. In US, Big Cinemas has aggregated a network of over 188 screens in 27 theatres across East Coast, Midwest and West Coast that now regularly screen Hindi, Tamil, Telugu and Punjabi movie features, in addition to Hollywood. BIG Cinemas accounts for 30-35 per cent of Hindi films box office collections and over 75 per cent of Tamil and Telugu box office collections from the US.
— IndiaRetailing Bureau
