Reliance Retail Limited (RRL), RIL subsidiary with over 1,000 stores in 86 cities spanning 14 states, has embarked on a new growth and brand strategy for its value formats.
As part of its renewed strategy, RRL will strengthen its presence in multi-formats and other retail channels, drive growth through hypermarkets; establish world-class infrastructure; be a leader in fresh foods quality; enable growth through world class infrastructure such as distribution centres, fresh processing centres, retail academy (which would offer in-store training and skill enhancement training for leaders, managers and operations) and customer innovation centres. It has also unveiled a new brand expression ‘Aapki Khushi Hamari Khushi’ (your happiness is our happiness).
“In our effort to build on right fundamentals for our business, it is vital to create a people-centric culture and demonstrate our care and respect for three key stakeholders – customers, community and colleagues. We will use this strategy as one of our core principles in the way we do our business,” says Gwyn Sundhagul, CEO, Value Formats, Reliance Retail.
Articulating the brand strategy for the value formats, Sundhagul says the business would be driven with the core purpose of “bettering the lives of Indians everyday”.
The retailer also plans community initiatives with focus on education, healthy living and environment. It also endeavours to make stores environment-friendly while piloting ‘green stores’ and undertaking initiatives to contribute to protecting the environment.
— IndiaRetailing Bureau
