Delhi-based lifestyle brand Ritu Wears plans to open its another bigger format store, Ritu Wears Biglife, at Model Town in Delhi by the end of this month. Its first such store was launched in Indore in March 2010.
“The store will be spread over an area of 18,000 sq.ft. We are investing approximately five crore rupees on it,” said Sanjay Sahni, MD, Ritu Wears.
On calling the new bigger format stores ‘Biglife’, Sahni said, “Ritu Wears has catered to its loyalists for over 45 years and now it wishes to take the shopping experience to the next level. It is about creating more fun and excitement for customers, as we believe in creating visual treats for customers so that they can keep coming back to us.”
Currently, Ritu Wears has 12 stores covering retail space of 2,25,000 sq.ft. The company has further plan to add 33 new stores by 2014, expanding its presence in North and Central India.
— IndiaRetailing Bureau
