Haier India plans to open 100 experience centres by 2010. The company is also focusing on its service support through Haier Insta Cares. The company has recently tied up with a new call centre to further strengthen its customer response time.
As part of its aggressive market strategy, Haier continues to display its success story of more than 200 per cent growth in Q1 of 2010.
To cash in on the soccer mania , Haier also launched a scratch card scheme, where on purchase of any LED/LCD TV above 81 cm (except 32S9), a customer can win 100 per cent cash back or an Adidas track jacket with an autograph of John Abraham.
IndiaRetailing Bureau
