L’Oreal Professionnel is set to launch INOA, its new range of hair colors, in the country by July 2010. INOA is a range of permanent odor-free oil-rich hair color that ensures better fixing of the color and completely avoids ammonia. It protects and nourishes the scalp and hair fibre and leaves the strands full of shine and softness. INOA is being pegged as a path-breaking advancement in coloring as it successfully limits aggressiveness in bleaching and perfectly covers greys. INOA will bring in a new era of permanent hair color that will offer neutralizing cool, vibrant and luminous warms shades that will lighten up to three levels and will offer exceptionally even coverage from root to tip, optimizing scalp comfort.
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