Major FMCG companies like HUL, ITC, Dabur, Godrej, etc are increasing their ad budget considerably to gain visibility in the competitive market. Based on the ‘Jo dikhta hai, vo bikta hai’ concept, market players are spending money on high voltage multimedia campaigns to positively affect brand growth.
HUL, India’s premier advertiser, spent Rs.2,449.02 crore during the last fiscal year and is further planning to hike its already extensive ad budget. Marico also believes that high expenditure on ads will have a positive effect on sales as well as long-term equity; Marico spent Rs350 crore on advertising and promotions in the last financial year.
