Italian lifestyle brand Diesel has opened a store in Bangalore’s UB City, a 1.1 million mixed use property.
Designed by the creative team of Diesel, the Bangalore store exudes its own distinctive identity and is not a replica of any other existing Diesel flagship in the world. Spread across 4,500 sq.ft, the store features the complete Diesel lifestyle, including apparel, footwear, timeframes, shades, fragrances, accessories and limited-edition products developed in collaboration with other brands.
Partnered with Reliance Brands Ltd – a part of Reliance Industries Limited – Diesel launched its first Indian stores in Mumbai in April this year. It also plans to launch stores in New Delhi and Hyderabad over the next few months.
Darshan Mehta, president and chief executive officer, Reliance Brands, said: “Diesel has spawned a genre of fashion that is an alternative to established luxury and in India it arrives to a throng of hungry fashionistas and a growing generation of cool consumers.”
Born as a denim brand, Diesel is today a lifestyle icon with collections in casual clothing, footwear, accessories, fragrances, eyewear, jewels, home textile, furniture and lighting.
– IndiaRetailing Bureau
