Micro Star International (MSI), which specialises in the design and manufacture of main boards, graphics cards and notebooks, has appointed MRON as a regional distributor for the entire range of its notebooks. MRON International Limited, an innovative marketer and distributor of new and technologically advanced products nationwide, has a strong dealer channel in tier III and IV cities through which the company hopes to push MSI notebooks.
“We hope the partnership with MRON, which has the ability to provide market penetration into the interiors of the country, will make MSI accessible to Indian customers who are looking for the most cost-effective and stylish laptops,” said Tony Yang, managing director, MSI India.
“By developing our second tier of regional distributors, starting with MRON, we hope to supplement the reach of our five main national distributors,” he added.
MRON is MSI’s first regional distributor for notebooks in India and will stock and distribute MSI Regular, Classic X and ultra light Wind U series. In addition to its five national distributors, MRON has dealers in 30 districts in Uttar Pradesh. In Rajasthan, it has 15 direct billing partners in 20 districts.
The growth trends in the laptop market in India have remained healthy in tier III and IV cities, despite the downturn. With 75 per cent of the laptop market now concentrated in these cities, tier I and II cities now account for only 25 per cent.
– IndiaRetailing Bureau
