Amidst the tough economic times, the wellness industry in India has managed to remain afloat. The Amatrra Spa’s 10 percent growth over the last year is a testimony to the fact. Vikram Berry, General Manager, Amatrra Spa, says, “Amatrra’s target market is less impacted by the slowdown in the economy. The wellness industry is self driven by the demand from within the economy and not from external resources. We are not looking for outside support. I don’t need tourists to run the place. I don’t need to bring in footfall. It’s a product which is governed by its own surroundings”.
VLCC’s Sandeep Ahuja, who recently opened four more day spas earlier this year after testing out the market with one spa in Vasant Vihar in New Delhi, feels that he is filling a gap that was missing in the market. He says, “Our prices in our Gurgaon day spa for example are not five-star hotel rates. I suspect we are attracting a certain segment that wasn’t going to a spa because there was a sense of reluctance because of the price-value equation.” VLCC’s beauty and slimming centers, which have been around since 1989, have been growing at 40 percent CAGR for the last four years (recession period included).
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