Italian lifestyle brand Diesel is set to mark its presence in Delhi. The brand will launch an exclusive store at Ambience Mall, Vasant Kunj, in August this year. The store will be spread over an area of 7,500 sq.ft and will have both minimum guarantee and revenue sharing models with the mall.
Partnered with Reliance Brands Ltd – a part of Reliance Industries Limited – Diesel has, so far, launched two stores in India – at Bangalore and Mumbai.
Started as a denim brand, Diesel has now become a lifestyle icon with collections in casual clothing, footwear, accessories, fragrances, eyewear, jewels, home textile, furniture and lighting.
– IndiaRetailing Bureau
