Wipro’s recent acquisition of Yardley is riding high on the success chart, contributing to six percent of Wipro’s quarterly revenue. “With the growing hold, we plan to increase the distribution of Yardley across India with special focus on tier II cities”, says Vineet Agarwal, President, Wipro Consumer Care & Lighting (WCCL), the FMCG arm of IT major Wipro.
Although the brand is present in pockets around the country, Kerala and Tamil Nadu are the regions with the strongest presence. Making way for more cities, Yardley will be available only through supermarkets and multi-brand beauty retailers.
