Marico is extending its largest-selling hair oil brand, Parachute, into an ayurvedic body oil. Using the festival season as a launch pad, the FMCG major has been test marketing the product along with a soap under the Parachute franchise. “It is during the festival season that we will bring out the body oil and soap. Parachute continues to contribute nearly 45 percent of the company’s turnover.
In India, people tend to wash themselves after applying oil and that is why we are introducing a Parachute soap to go with it”, says Saugata Gupta, Chief Executive Officer, Consumer Products Business, Marico. Currently, the company is trying to test the soap in a low cost fast-fail model. It may decide to do so for the body oil as well, and analysts feel that this ‘application’ extension should work well for the hair oil.
