Leading consumer durable major LG Electronics India has recently opened its ‘Brand Shoppe’ in Noida, at Great India Place. LG Brande Shoppe aims to offer an ‘experiential’ journey into the complete digital lifestyle product range of LG and serve as a one-stop-shop for all digital needs of a household.
Moon B Shin, MD, LG Electronics India, says, “It has been our endeavour to create a store that would not only stand out, but also showcase the values of our brand. Our retail strategy is to be where our customers are, instead of being present in conventional electronics markets.”
“LG Brand Shoppe has been conceptualised as the ultimate retailing experience that synchronises with the international image of innovation, quality and excellence,” he adds.
Besides offering customers comfort while shopping, even during peak seasons, the Shoppe offers several value-added services such as dedicated service help desks to enhance the overall shopping experience.
Sanjeev Agarwal, regional manager (UP and Uttarakhand), LG Electronics, says, “We are aware that customers are expecting a lot from our brand and with this massive store, customers would experience the best-in-class shopping experience.”
On the brand’s expansion plans, Shin says, “We currently have 1,000 brand shops in the country and by the year-end, we will have 1,200 Brand Shoppes.”
–IndiaRetailing Bureau
