Austenitic Creations Pvt Ltd (ACPL), a subsidiary of Jindal Stainless Ltd (JSL), has launched a super-premium home décor brand ‘U’. The first ‘U’ store has come up at Select CityWalk mall in Delhi.
The company has conceptualised the brand as a reflection of ‘U’ – the Indian consumer looking for a design which is about them, their lifestyles and their lives. The brand would cater to urban youth as well as seasoned customers.
Calling the launch of ‘U’ the beginning of a new era to address the customer’s need for customised products designed with contemporary and traditional theme, Deepika Jindal, MD, ACPL, says, “With this venture, we not only look forward to offer our clients beautifully designed products, but also to serve our clients with innovative designer themes for any corner of their house.”
The home décor products available at ‘U’ are made from a blend of materials such as steel, wood, glass, terracotta, Papier-mâché and bamboo. “The products are being designed by a team of national and international designers to create an ‘Indian Renaissance’ for our niche customers,” Jindal adds.
– IndiaRetailing Bureau
