L’Oreal-owned make-up brand, Maybelline, has opened its first pop-up store in London’s popular Covent Garden market. Designed as the backstage area of New York Fashion Week, the store offers regular demonstrations on how to achieve catwalk looks by using Maybelline products. Company officials have revealed that the pop-up store is a part of the company’s strategy to engage directly with consumers and provide an opportunity for ‘a more personalised Maybelline experience’.
Posted on: 29-9-2010
Source: www.marketingweek.co.uk
