Google News
spot_img
spot_img

P&G’s entry into hair colour signals its new-found aggression

Must Read

The Cincinnati-based FMCG major, Procter & Gamble, is all set to launch Wella Kolestint in India, marking its foray into the consumer hair colour market. This aggressive business move has come after P&G bought Wella, the haircare and beauty company. P&G owns 98.1 percent of Wella voting shares and 79.2 percent of total company shares. Wella Kolestint is the first-ever retail hair colour brand from Wella, which will compete with giants like L’Oreal. “P&G has certainly upped the ante in India. Its entry into hair colour market could be a formidable one, and a likely threat to L’Oreal and Godrej Consumer Products,” says Anand Shah, FMCG Analyst at Securities Firm Angel Broking.

Posted on: 29-9-2010
Source: www.economictimes.com

Latest News

The Luxottica report card for 2022

A look at how the world’s largest eyewear company fared in terms of revenue growth in key regions across...

Login to your account below

Fill the forms bellow to register

Retrieve your password

Please enter your username or email address to reset your password.