Madura Garments’ flagship brand Peter England has lined up a slew of marketing strategies to garner sales turnover of Rs.500 crore in the current fiscal. Last fiscal, the brand had clocked a turnover of Rs.400 crore.
Kedar Apshankar, COO, Peter England, said, “We will be coming up with TVCs after a gap of seven years. Typically, we will be spending around 9-10 per cent of our revenue on advertisements, of which 50 per cent will be on new TVCs.”
The textile retailer is also mulling to foray into the kids’ segment in near future. “We will soon be entering the kids’ segment with a slew of products,” Apshankar said.
– IndiaRetailing Bureau
