Flying Machine, the denim brand from the house of Arvind Lifestyle Brands, has launched its first revamped store in Delhi. Located at Ambience Mall, Vasant Kunj, the store is spread over an area of 800 sq.ft.
“This is a new format. We have used different colours to give it a more contemporary and young feel. The old format was three years old. From now on, we will change our store pattern every 3- 5 years,” said Vivek Sandhwar, business manager, Arvind Lifestyle Brands Limited.
He further said, “This year we would like the brand to touch a turnover of Rs.100 crore; we would also like it to double by 2012.” Last year, the turnover of Flying Machine was Rs.60 crore.
While the brand is targeting both metros and tier II cities, Sandhwar said, Punjab, Maharashtra, Madhya Pradesh and Rajasthan are important markets for Flying Machine.
– IndiaRetailing Bureau
